The key word is personalisation

00. FACTS

Grocery items

11,500+

Turnover

DKK 1.4b+

Sustainability

Donation of excess unpurchased products
Donation of fruits and vegetables past expiration to Copenhagen Zoo
97% plastic reused

NPS SCORE

Highest amongst Danish webshops 2018, 2019

AWARDS

1X DDA (Danish Digital Awards)
3X E-commerce Award

TECHNOLOGIES

Sitecore
Raptor
Salesforce Marketing Cloud

01. executive
summary

FOCUS ON THE CUSTOMER

Nemlig.com is responsible for creating a simple and personalised grocery shopping experience for Danes. Using a new motor to power the website built on Sitecore, scalability and speedy performance is ensured. Raptor and Salesforce Marketing Cloud have lifted the user experience through personalisation of product recommendation and a tailor-made marketing flow to match the customer’s buying patterns.

The close collaboration between nemlig.com and IMPACT has ensured positive results quickly, which has garnered multiple awards and the best NPS score among the top 20 webshops in Denmark.

See the full story

You might also like...

Marshall headphones in Elgiganten

Elgiganten is outstanding at omnichannel. And they’re just getting started.

The consumer electronics retailer is second to none in IMPACT’s Omnichannel Index 2020.We have talked with Elgigantens CMO/CDO, Jimmi Frederiksen, about their success and their sky-high omni-ambitions for the immediate future.

Skoringen

Omnichannel helped Skoringen win back a category they thought they owned

A new content universe followed by a super successful ‘baby package’ made Skoringen the king of children’s footwear once again.

Click-and-collect: A key to Sportmaster’s omni-success

Sportmaster experienced great digital growth when they implemented click-and-collect. Inspired by online marketplaces, now the sports retailer wants to upgrade the service significantly.

cdp_raptor

Customer Data Platform – A key element in your omnichannel strategy

The customer journey is omnichannel. Companies are therefore under constant pressure to deliver personalised marketing on a broad scale and in real-time. Especially because customers engage with their brand across different channels, whether it’s through email, web, SoMe, or even offline.

Super brands are super bad , IMPACT Omnichannel

Super brands have work to do

Some of the most recognised European and global brands are among the lowest performing companies in the 2020 Omnichannel Index.

Woman looking at webshop outside store

Personalised Omnichannel – The Customer Journey

A customer journey is unpredictable, fluid, unique, and not a linear process. There are also a lot of touchpoints during a customer journey where potential and existing customers can interact with your brand – both online and in-store.