What is the Omnichannel Index all about,

We’re glad you asked! 

With 277 companies audited, 65 touchpoints analysed and more than 18.000 data points crunched in total, the IMPACT Omnichannel Index is the most comprehensive analysis of omnichannel performance in the Nordics. 

It is based on a combination of in-store mystery shopping, digital performance analysis and desk research. The study evaluates 113 Danish, 95 Swedish and 67 Norwegian companies across 12 key industries, including fashion, electronics, footwear, opticians and more. 

We examine each of the five phases of the buying journey to assess how each retailer performs. And this year, we’re including a new area: sustainability. If your company is interested in how sustainable it is – or how green your competitors really are – we have the answer.  


As one of Scandinavia’s largest commerce consultancies, we specialise in building extraordinary omnichannel experiences. By teaming up with us, you’re teaming up to shape the future of commerce.

At IMPACT, we embrace ambition, curiosity and empowerment – when we work and play. The clients we’re fortunate to challenge and transform include Filippa K, LEGO, Diesel, Hi-Fi Klubben, GANNI, EPOS, Bestseller, Arla, Jabra, Plantagen, Montana and many more. On top, we master the top tech platforms like commercetools, Salesforce, Optimizely and Adobe.

In December 2021, the Swedish commerce masterminds from Improove joined our tribe. Together, we’re here to change commerce for the better – and we do it across 10 countries and with more than 400 omnichannel experts. We empower people and businesses to drive positive change and quality experiences, and we’re not afraid to take the lead on shaping the future of commerce.


The Omnichannel Index 2022 is presented
in collaboration with our valued partners.