Omnichannel creates success story

00. Facts
Denmark's largest

Bookstore chain

Products

200.000+

Stores

122 stores in Denmark, Greenland and the Faroe Islands

Sustainability

Reduced use of plastic in 2019 by over 60% - equivalent to
21 tons of plastic

Awards

Danish Digital
Award 2020 and
Sitecore Experience
Awards 2018

Technologies

Sitecore Commerce
InRiver PIM
Raptor
Agilic
Microservice
Dynamics AX
OMS

01. EXECUTIVE SUMMARY

PERSONALISATION AND
CLICK & COLLECT
IMPROVE THE BOTTOM LINE

Bog & idé has won the match when it comes to coupling their physical stores with their online presence. Time and again, the media highlight Bog & idé’s success with ‘click and collect’, which has increased the number of customers visiting a store after using the website by 60%. Using Raptor’s intelligent personalisation engine, they can incentivise customers – to the extent that the average turnover for customers who interact with Raptor’s recommendations is 189% higher than those who do not. During the corona virus crisis, the turnover index reached 477.

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