The Pets, Gifts, and Hobby Industry

Struggling with omnichannel

Since Danske Bank’s financial report relies on publicly available accounts, it has not been possible to gather enough data on this industry to make a financial analysis. Therefore, the analysis is based on the industry’s omnichannel score and external reports.

The pets, gifts and hobby industry is one of the lowest performing omnichannel industries.


Average score of the Pets, Gifts, and Hobby industry


Average score of the best performing industry



DK: 53
SE: 63
NO: 56


DK: 31
SE: 58
NO: 45


DK: 43
SE: 52
NO: 38


DK: 24
SE: 20
NO: 24


DK: 34
SE: 44
NO: 49

The industry has great potential and a necessary need to improve their omnichannel efforts due to the enormous pressure from pure players and other digital native companies.

The past couple of years, we have seen an increase in subscription model companies who disrupt the competitive environment and the customers’ expectations. This changes the terms for the industry and makes omnichannel even more crucial.

Kasper HolstCEO of IMPACT

Amazon IS coming

Something else that will affect the industry is Amazon. Amazon is almost the synonym for an online bookstore, and in both the UK and the US ‘toys and games’ is among Amazon’s best-selling categories.

To beat Amazon, or at least compete against the mastodon, the industry must offer something that Amazon does not. And this little something is omnichannel.

*Spending data is based on transactions made with cards or MobilePay in stores in Denmark or abroad by around 1m Danske Bank Danish private customers with active accounts. The data is not traceable to individuals. Consumption does not include cash spending or account transfers. Charts are not corrected for price changes.