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Omnichannel Index
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Elgiganten is outstanding at omnichannel. And they’re just getting started.
The consumer electronics retailer is second to none in IMPACT’s Omnichannel Index 2020.We have talked with Elgigantens CMO/CDO, Jimmi Frederiksen, about their success and their sky-high omni-ambitions for the immediate future.
Omnichannel helped Skoringen win back a category they thought they owned
A new content universe followed by a super successful ‘baby package’ made Skoringen the king of children’s footwear once again.
Click-and-collect: A key to Sportmaster’s omni-success
Sportmaster experienced great digital growth when they implemented click-and-collect. Inspired by online marketplaces, now the sports retailer wants to upgrade the service significantly.
Customer Data Platform – A key element in your omnichannel strategy
The customer journey is omnichannel. Companies are therefore under constant pressure to deliver personalised marketing on a broad scale and in real-time. Especially because customers engage with their brand across different channels, whether it’s through email, web, SoMe, or even offline.
Super brands have work to do
Some of the most recognised European and global brands are among the lowest performing companies in the 2020 Omnichannel Index.
Personalised Omnichannel – The Customer Journey
A customer journey is unpredictable, fluid, unique, and not a linear process. There are also a lot of touchpoints during a customer journey where potential and existing customers can interact with your brand – both online and in-store.
Truth: The hard work starts when the purchase ends
The Sport and Leisure industry
DOES OMNICHANNEL LEAD TO GOOD FINANCIAL PERFORMANCE?
The House and Garden Industry
DOES OMNICHANNEL LEAD TO GOOD FINANCIAL PERFORMANCE?
The Home and Interior Industry
DOES OMNICHANNEL LEAD TO GOOD FINANCIAL PERFORMANCE?
The Electronics Industry
DOES OMNICHANNEL LEAD TO GOOD FINANCIAL PERFORMANCE?
The Department Store Industry
The Department Store industry has
a large potential
to offer experiences in-store, that customers cannot get online.
The Pets, Gifts, and Hobby Industry
With Amazon knocking on the door, the Pets, Gifts, and Hobby industry
must invest in omnichannel
solutions, digital solutions and new store concepts to meet customers’ desire for a seamless buying experience.
The Footwear Industry
DOES OMNICHANNEL LEAD TO GOOD FINANCIAL PERFORMANCE?
The Fashion Industry
DOES OMNICHANNEL LEAD TO GOOD FINANCIAL PERFORMANCE?
The Children’s Products Industry
DOES OMNICHANNEL LEAD TO GOOD FINANCIAL PERFORMANCE?
Introducing the champions of omnichannel
We are FINALLY able to reveal the top 10 best performing retailers and brands in Denmark, Norway and Sweden. Who provide the most seamless experiences? Who nails connecting online and in-store? Who is best at taking advantage of customer data?
Truth: Same day delivery is still tomorrow
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